Petr Cech is a healthy lifestyle and nutrition consultant born in Prague, Czech Republic, in 1974. Petr adopted a vegetarian and then a vegan lifestyle in the late 1990s and, in 2002, discovered and adopted a raw food diet, eventually embracing a fruit-based raw vegan diet. Petr founded and organized the international raw food festival Fresh Food Festival from 2008 to 2013 in Sweden and Denmark and a fruit retreat in Thailand in 2010. He is organizing the Fresh Food Festival in 2017. Petr has traveled to many places around the world—especially in Southeast Asia—eaten some of the most cherished fruits and is recognized as a leader in the raw food world. These days, his hobbies are his family, fruits and gardening.